Admittedly the package design drew me to this brand as I browsed the chocolate section at Farm Fresh Store in the Ferry Building. So a note to chocolatiers out there: package design is important. The first thing you’ll notice about this brand is the cardstock envelope with a fancy paper texture. Then you’ll notice the Dick Taylor logo and type of chocolate printed in gold, and a sketch portrait in black ink depicting a ship being assembled. I’m not entirely sure what the sketch has to do with the chocolate but I will guess that it’s somehow associated with Madagascar culture.